I really took some time considering what to call this.
A little while back I expressed my dislike of both The Biggest Loser and Extreme Weight Loss. I’ve since changed my mind about Extreme Weight Loss - it could be just because I’m comparing it to utter heap o’ shit that is The Biggest Loser, but I actually genuinely believe that Chris gives a shit (or at least a bit of a shit) about the people he works with. I can’t say the same about TBL. Maybe I’ll write more about Extreme Weight Loss another time, but for now, lets focus on this big pack of dicks that is THE BIGGEST LOSER SPONSORED BY SUBWAY AND ZIPLOCK AND NATURE VALLEY ETC ETC
The Biggest Loser is essentially just a carnival of cruelty. I’ve only seen a few episodes prior to this season, but of those, two have involved forcing the contestants to eat as much candy as they can if they want to win immunity in the challenge, which is a fucking disgrace. You can almost hear the producers chuckling away to themselves ‘haha, they need to lose all that weight but we’re making them gorge themselves on national television!’.
It’s like something out of the movie Saw.
Beyond that, the eliminations are pretty tastelessly done, random challenges can be just as cruel (today, only one team could see their family for thanksgiving - the cameras spent more time focusing on the weeping losers than the winners) and the product placement is absolutely horrendous.
Basically, The Biggest Loser is a relentless parade of product placement; the worst I’ve seen. I mean, the non-stop Crossfit endorsement is at the more subtle end of the scale, but still irritating (AWESOME NEW CROSSFIT KICKS, BOBBY!), but at least they don’t encroach on viewing ‘pleasure’.
The worst product placement usually takes place about half way through the show, sometimes prior to the challenge, sometimes during a section. There was a terrible one recently for Nature Valley when they were going on a trek and the trainer stopped them to hand out Nature Valley bars, at which point the contestants had been clearly instructed to express their delight at how amazing these little bars of gold are.
'Holy shitcracks, this Nature Valley bar is both delicious and good for me.'
'Christ on a bike, everyone should go and buy Nature Valley now.'
'This will definitely help me win and have a perfect life. I love Nature Valley. THANKS NATURE VALLEY'
'I think I just came'
That kind of product placement is just insulting to viewers. If anything, I would actively search for competitors of that product and buy that instead.
There was a Subway one recently which was almost as bad as the Nature Valley example, particularly because if you actually want a healthy Subway you basically have to say ‘no thanks’ to everything in the first two trays.
Finally, if you fancy a laugh, here is a Ziplock endorsement from an earlier season. Utterly shameless
Yes, by watching The Biggest Loser, we, the audience are the actual biggest losers.